What to do with financial advice

Back to Money advice
8 October 2018
Behind every wealthy person is an army of influencers, advisors, online resources and smart friends. Creating wealth becomes easier when you have access to people who can point you in the right direction. However, acting on every piece of advice you receive will likely lead to poor choices.

You never know where your next insight might come from, so it’s a good idea to hear everyone out. In this article we offer some ideas on what to do with the information you get based on who gave it to you.

The parents

Your parents have already influenced your financial decisions. They like to think it’s because of pearls of wisdom, but you’ve learned much more from their behaviour than they realise. This will not prevent them from offering more financial advice.

When to listen

Parents are people (gasp!) and people don’t practice what they preach. Your parents might not have a cent saved, but they’re not wrong when they tell you to put money away for the future.

Nod and smile

Be careful of the things your parents taught you by example. Most people aren’t good with money. Copying someone else’s financial management style is not likely to get you ahead.

The braai-and-money-master

This friend has a new idea about wealth creation at every social gathering. They either have stake in every new venture they discover or never invest their own money. Questions about previous ventures are best ignored.

When to listen

You’ll leave each social gathering with a lot of research to do (and probably a little tipsy). If something sounds good, look into it. You never know.

Nod and smile

When it comes time to invest, politely decline. “This sounds wonderful, but it doesn’t fit with my current investment strategy,” should suffice. If it still seems appealing after the hangover passes, you can do more research.

The company man

This person might find you by accident or be part of your existing social circle. They work for a company that sells financial products. This person really believes that the products they offer are the only true way to wealth.

When to listen

It’s great to know what’s available. If someone’s company has a product that seems appealing, you have a place to start your research. When comparing products, remember to read the fine print and look out for fees and commissions.

Nod and smile

When this person tries to set up a sales meeting, politely decline. “Thank you, but I’d like to do some research first,” should do it. Take a card in case your own research backs up their fervent claims. If not, be grateful that you found another product to avoid.

The DBA advisor

The death-by-abbreviations (DBA) advisor is smart and they won’t ever let you forget it. They’ll never use one word when two will do. They believe your money will never do anything without their qualification.

When to listen

Most of the time these advisors really are very smart. If you can keep up with the jargon, you’ll probably learn something you’ve never heard before. Keep your phone handy to jot down terms you don’t understand.

Nod and smile

When they start talking about how only people with certain qualifications can make good choices about money, start reciting the words to Beyoncé’s Single Ladies in your head. When they’re done, ask something you’ve always wondered about.

The industry man

Not a financial advisor per se, the industry man works “in finance”. They never drive an old car and they seem to be dressed by personal stylists. They always have something to say about company results and “the economy”, but they never talk about their own investments.

When to listen

Many people in the financial world make a living by understanding company results and economic trends. It’s a wonderful, useful skill. However, it’s not the same as being good with money. Their knowledge can certainly help you make a decision about an investment, but it should only be one part of many in your decision-making process.

Nod and smile

Sometimes it’s easy to spot a really good company based on their financial results. Other times it’s not. Your friend might be very excited about a company’s prospects, but unless that particular company or industry was on your radar already, stick to your strategy.

The Internet

Our best friend and worst enemy when it comes to money, the Internet is often a game changer.

When to listen

Google’s search algorithm gives us a clue here. If a site has been around for a long time, is often cited by legitimate institutions and news sources and offers information without pressuring you to spend money, consider it. Don’t live by it, but take into account what you’re reading and try to find other sources that back it up.

Nod and smile

Run away when a site offers:

  1. very high returns

  2. in a very short period

  3. for a small upfront subscription fee and training

Then come back to your computer because you need it, but close the site and possibly block it.

Robo advisors

The great thing about robots is that they’re not trying to play on your emotions. They take the facts into account and offers advice based on what you tell them.

When to listen

Just like a financial advisor employed by a company, a robo advisor is going to offer you the best product within that company based on your financial situation. Trying different robo advisors is a great way to figure out your own risk profile and get a sense of the financial products different companies offer.

Nod and smile 

When a robo advisor is asking for money before taking you through the advice process, steer clear. Most advisors are only offering advice relating to a specific goal or specific investments. Many don’t take your overall financial situation into account. If you want advice on your whole portfolio, not just your investments, it’s best to speak to a human.


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This article does not constitute financial advice as it does not take into account one’s personal financial circumstances. Please contact OUTvest before implementing any financial plan or advice to ensure that you make an informed decision. 
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